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Hotel. Casino. Private Club. Resort. Vacation Club. Restaurant.

BRAND MARKETING MANAGER

Reston, VA 20190

Posted: 01/03/2023 Country: US Job ID: 1439 Salary: $65,000-$80,000 State/Province:

Job Description

BRAND MARKETING MANAGER
SALARY $65K-$80K
HERNDON, VIRGINIA
 

Looking for an energetic marketing professional who is ready to take an already well-established brand to the next level. Do you have a passion for food, beverage, and service? Are you a born brand developer and marketing strategist? Then we need you!

Brand

  • Understand and communicate a consistent brand look, feel, and voice through various mediums
  • Collaborate closely with VP of Marketing and Operations team to develop programming and marketing strategy
  • Develop and manage a marketing calendar to be shared with stakeholders to include promotions, holidays, menu changes, collateral updates, events, social and newsletter, etc.
  • Be a brand guardian, ensuring each restaurant location is representative of the brand through all applicable mediums.
  • Manage a loyalty program with strategically placed promotions to increase sales. Experience with Paytronix or similar platforms is a plus.
  • Manage brand reputation sites such as Google Business, Yelp, etc.
  • Plan paid promotions and campaign through platforms such as OpenTable, Google, Instagram, Facebook, and Yelp
  • Manage customer service email, reply to guests or forward to appropriate store locations
  • Experience working with external agency partners such as PR and digital marketing
  • Drive increased online ordering
  • Support new restaurant openings by performing location and competitive analysis, developing the marketing strategy, build community relationships, and plan opening day activities that are unique to that location

Content + Design

  • Produce high quality in-store signage and branded swag
  • Work with local and national print vendors for collateral needs
  • Capture high quality photos and videos for social media
  • Produce photo shoots and coordinate with chef and freelance photographers to capture high-quality brand photos as needed
  • Design and edit menus
  • Provide copywriting for email, web, and print – provide examples
  • Evaluate and modify content needs based on promotions, engagement, guest feedback, and sales
  • Develop partnerships with local influencers to create content and expand our social media reach

Software

  • Microsoft Office Suite
  • Microsoft Teams
  • Adobe Creative Suite (Illustrator, InDesign) – provide design samples
  • Canva
  • Web
    • Make on-brand attractive website updates and design changes
    • Design and update content in Squarespace
    • Basic understanding of HTML and CSS
  • Social
    • Facebook, Instagram, Twitter
    • Platform manager (i.e. Sprout Social or Meta Business Suite)

Reporting

  • Experience preparing and presenting a marketing budget
  • Experience measuring the success of various marketing initiatives in a quantitative manor (budget, resources (time/money), results)

Competitive Benefits:

  • Health/Dental/Vision
  • Paid Time Off
  • 401(k), matched up to 4%
  • Short and Long Term Disability
  • Tuition Reimbursement
  • Employee Referral Program
  • Pet Insurance
  • Discounts: Hotels, Travel, Tickets
We offer a terrific compensation plan, benefits and great work/life balance.
$65K - $85K range.
Presented by Garrett Moyer with Gecko Hospitality
Please send your resume by return e mail
garrett@geckohospitality.com

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