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Hotel. Casino. Private Club. Resort. Vacation Club. Restaurant.

BRAND MARKETING MANAGER

Reston, VA 20190

Posted: 01/03/2023 Country: US Job ID: 1439 Salary: $65,000-$80,000 State/Province:

Job Description

BRAND MARKETING MANAGER
SALARY $65K-$80K
HERNDON, VIRGINIA
 

Looking for an energetic marketing professional who is ready to take an already well-established brand to the next level. Do you have a passion for food, beverage, and service? Are you a born brand developer and marketing strategist? Then we need you!

Brand

  • Understand and communicate a consistent brand look, feel, and voice through various mediums
  • Collaborate closely with VP of Marketing and Operations team to develop programming and marketing strategy
  • Develop and manage a marketing calendar to be shared with stakeholders to include promotions, holidays, menu changes, collateral updates, events, social and newsletter, etc.
  • Be a brand guardian, ensuring each restaurant location is representative of the brand through all applicable mediums.
  • Manage a loyalty program with strategically placed promotions to increase sales. Experience with Paytronix or similar platforms is a plus.
  • Manage brand reputation sites such as Google Business, Yelp, etc.
  • Plan paid promotions and campaign through platforms such as OpenTable, Google, Instagram, Facebook, and Yelp
  • Manage customer service email, reply to guests or forward to appropriate store locations
  • Experience working with external agency partners such as PR and digital marketing
  • Drive increased online ordering
  • Support new restaurant openings by performing location and competitive analysis, developing the marketing strategy, build community relationships, and plan opening day activities that are unique to that location

Content + Design

  • Produce high quality in-store signage and branded swag
  • Work with local and national print vendors for collateral needs
  • Capture high quality photos and videos for social media
  • Produce photo shoots and coordinate with chef and freelance photographers to capture high-quality brand photos as needed
  • Design and edit menus
  • Provide copywriting for email, web, and print – provide examples
  • Evaluate and modify content needs based on promotions, engagement, guest feedback, and sales
  • Develop partnerships with local influencers to create content and expand our social media reach

Software

  • Microsoft Office Suite
  • Microsoft Teams
  • Adobe Creative Suite (Illustrator, InDesign) – provide design samples
  • Canva
  • Web
    • Make on-brand attractive website updates and design changes
    • Design and update content in Squarespace
    • Basic understanding of HTML and CSS
  • Social
    • Facebook, Instagram, Twitter
    • Platform manager (i.e. Sprout Social or Meta Business Suite)

Reporting

  • Experience preparing and presenting a marketing budget
  • Experience measuring the success of various marketing initiatives in a quantitative manor (budget, resources (time/money), results)

Competitive Benefits:

  • Health/Dental/Vision
  • Paid Time Off
  • 401(k), matched up to 4%
  • Short and Long Term Disability
  • Tuition Reimbursement
  • Employee Referral Program
  • Pet Insurance
  • Discounts: Hotels, Travel, Tickets
We offer a terrific compensation plan, benefits and great work/life balance.
$65K - $85K range.
Presented by Garrett Moyer with Gecko Hospitality
Please send your resume by return e mail
garrett@geckohospitality.com

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About Reston, VA

Ready to kickstart your career in Reston, Virginia? Explore our job opportunities in this vibrant area that seamlessly blends urban amenities with the beauty of nature. Reston, located in Fairfax County, is a hub of innovation and growth, offering job seekers a plethora of opportunities in technology, healthcare, and more. With its proximity to the picturesque Reston Town Center, bustling restaurants, renowned art galleries like the Greater Reston Arts Center, and scenic trails at Lake Anne Plaza, Reston offers a perfect work-life balance. Consider joining the vibrant community of this bustling town, which is also home to the famous Wolf Trap National Park for the Performing Arts. Take the next step in your career journey by browsing our job listings in Reston, VA today!