Find a new opportunity
Hotel. Casino. Private Club. Resort. Vacation Club. Restaurant.
BRAND MARKETING MANAGER
1741 Business Center Drive, Suite 200 Reston, VA 20190 US
Job Description
SALARY $65K-$80K
HERNDON, VIRGINIA
Looking for an energetic marketing professional who is ready to take an already well-established brand to the next level. Do you have a passion for food, beverage, and service? Are you a born brand developer and marketing strategist? Then we need you!
Brand
- Understand and communicate a consistent brand look, feel, and voice through various mediums
- Collaborate closely with VP of Marketing and Operations team to develop programming and marketing strategy
- Develop and manage a marketing calendar to be shared with stakeholders to include promotions, holidays, menu changes, collateral updates, events, social and newsletter, etc.
- Be a brand guardian, ensuring each restaurant location is representative of the brand through all applicable mediums.
- Manage a loyalty program with strategically placed promotions to increase sales. Experience with Paytronix or similar platforms is a plus.
- Manage brand reputation sites such as Google Business, Yelp, etc.
- Plan paid promotions and campaign through platforms such as OpenTable, Google, Instagram, Facebook, and Yelp
- Manage customer service email, reply to guests or forward to appropriate store locations
- Experience working with external agency partners such as PR and digital marketing
- Drive increased online ordering
- Support new restaurant openings by performing location and competitive analysis, developing the marketing strategy, build community relationships, and plan opening day activities that are unique to that location
Content + Design
- Produce high quality in-store signage and branded swag
- Work with local and national print vendors for collateral needs
- Capture high quality photos and videos for social media
- Produce photo shoots and coordinate with chef and freelance photographers to capture high-quality brand photos as needed
- Design and edit menus
- Provide copywriting for email, web, and print – provide examples
- Evaluate and modify content needs based on promotions, engagement, guest feedback, and sales
- Develop partnerships with local influencers to create content and expand our social media reach
Software
- Microsoft Office Suite
- Microsoft Teams
- Adobe Creative Suite (Illustrator, InDesign) – provide design samples
- Canva
- Web
- Make on-brand attractive website updates and design changes
- Design and update content in Squarespace
- Basic understanding of HTML and CSS
- Social
- Facebook, Instagram, Twitter
- Platform manager (i.e. Sprout Social or Meta Business Suite)
Reporting
- Experience preparing and presenting a marketing budget
- Experience measuring the success of various marketing initiatives in a quantitative manor (budget, resources (time/money), results)
Competitive Benefits:
- Health/Dental/Vision
- Paid Time Off
- 401(k), matched up to 4%
- Short and Long Term Disability
- Tuition Reimbursement
- Employee Referral Program
- Pet Insurance
- Discounts: Hotels, Travel, Tickets
$65K - $85K range.
Presented by Garrett Moyer with Gecko Hospitality
Please send your resume by return e mail
garrett@geckohospitality.com
Meet Your Recruiter
Since 2000, Gecko Hospitality and its dedicated Franchise Partners and Recruiters throughout the United States and Canada have been pioneers in the hospitality recruiting industry. The value that Gecko Hospitality provides to its clientele is evident in the advanced networking and technology skills our professional recruiters possess in identifying qualified restaurant professionals.
Share This Job:
Related Jobs:
About Reston, VA
Are you sure you want to apply for this job?
Please take a moment to verify your personal information and resume are up-to-date before you apply.
![](https://app.talentify.io/api/pixel.gif?company=aeb676b51d46444b1dda4686e661bb4a)