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Hotel. Casino. Private Club. Resort. Vacation Club. Restaurant.

Director Of Sales And Marketing

Winston-Salem, NC 27023

Posted: 04/23/2024 Country: US Job ID: 1943403 Salary: 135k/year - 140k/year State/Province: NC

Job Description

Hotel Director of Sales - Convention Center Property

Location: Winston Salem, NC

Company Overview:

Join our dynamic team at a premier hotel destination nestled in the heart of Winston Salem, NC. Our luxurious hotel boasts state-of-the-art facilities, world-class amenities, and a prime location perfect for leisure and business travelers. With a large convention center attached, we cater to various events, from corporate conferences to extravagant weddings. We are committed to delivering unparalleled service and unforgettable experiences to all our guests.

Job Description:

As the Hotel Director of Sales for our convention center property, you will play a pivotal role in driving revenue growth and ensuring the success of our sales strategies. You will lead a talented sales team, fostering a culture of excellence and collaboration to achieve and exceed targets. Your primary responsibility will be to develop and implement comprehensive sales plans tailored to attract a diverse range of clientele to our convention center and hotel facilities.


  1. Develop and execute strategic sales plans to achieve revenue goals for the convention center property.
  2. Lead and motivate a high-performing sales team, providing guidance, support, and ongoing training to maximize their potential.
  3. Identify and cultivate relationships with key clients, including corporate accounts, event planners, and industry partners, to generate new business and secure repeat bookings.
  4. Collaborate closely with the marketing department to create compelling promotional materials and campaigns that showcase our facilities and services.
  5. Conduct regular market analysis and stay abreast of industry trends to identify new opportunities and maintain a competitive edge.
  6. Manage the sales budget effectively, monitoring expenses and ROI to ensure optimal resource allocation.
  7. Represent the hotel at industry events, trade shows, and networking functions to promote our brand and expand our reach.
  8. Oversee the negotiation and execution of contracts, ensuring terms are favorable and aligned with company policies.
  9. Work closely with other departments, including event planning, catering, and operations, to ensure seamless coordination and execution of events.
  10. Uphold the highest customer service standards, ensuring all guests receive exceptional treatment and personalized attention.


  • Bachelor's degree in Hospitality Management, Business Administration, or a related field (Master's degree preferred).
  • Previous experience working in a large convention center property.
  • Minimum of 5 years of experience in hotel sales, with at least two years in a leadership role overseeing a sales team.
  • Proven track record of achieving and exceeding sales targets in a competitive market.
  • Strong leadership skills can inspire and motivate a team towards shared goals.
  • Excellent communication and interpersonal skills, building rapport and establishing trust with clients and colleagues.
  • Strategic thinker who can analyze data, identify trends, and develop innovative sales strategies.
  • Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
  • Proficiency in Microsoft Office Suite and sales management software (e.g., Salesforce).
  • Flexibility to work evenings, weekends and travel as needed.

Meet Your Recruiter

Chris Shatto
Franchise Partner

Offering over 30 years of industry specific experience in upscale and luxury hotels both in a resort setting and city market, Chris brings expert insight to his clients by truly understanding their needs in order to match them with the right candidate. 

Chris held Executive Committee status at several locations and has a solid understanding of what is expected from the various disciplines within hospitality.  His years of service in this industry has also left him with a large network of contacts and connections.  Chris has the demonstrated ability to find the perfect candidate by uncovering the ‘why’ behind his clients true needs.  His talents encompass coaching for success, interviewing, negotiating, relationship building, and problem solving skills. Chris thrives on the success of finding the ‘perfect match’ for both his client and the talented hospitality professionals he works with.

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