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Hotel. Casino. Private Club. Resort. Vacation Club. Restaurant.
Hybrid Marketing Manager
1741 Business Center Drive, Suite 200 Ashbubrn, VA 20103 US
Job Description
Hybrid schedule -3/2
$75,000 - $80,000 salary
Extensive and comprehensive benefits
Generous PTO/Vacation
Are you passionate about developing and implementing innovative marketing strategies? Do you have a flair for creating engaging brand identities that resonate with customers? If so, we have the perfect opportunity for you!
We are seeking an experienced Marketing Manager to join our dynamic team. As the Marketing Manager, you will play a crucial role in driving brand awareness, increasing customer engagement, and ultimately boosting sales for our multiple restaurant concepts.
Responsibilities:
1. Brand Strategy
- Develop and implement comprehensive brand strategies to create strong and consistent brand identities.
- Define target audiences for multiple brands.
- Stay up-to-date with industry trends, competitor activities, and customer preferences.
- Develop a marketing calendar to include promotions, holidays, menu changes, and events.
- Ensure consistent brand messaging and visual identity across all marketing channels and customer touchpoints, including digital, print, in-store, and social media.
- Maintain and enforce brand guidelines.
- Oversee the creation and production of marketing collateral, advertising campaigns, menus, and promotional materials.
- Plan and execute creative and exciting marketing campaigns to increase brand awareness, drive customer acquisition, engagement, retention, and overall sales.
- Monitor performance and analyze results.
- Collaborate with operations to plan unique signature events within multiple brands.
- Support Grand Openings by building community relationships, performing location and competitive analysis, building a new social following, and planning opening day activities.
- Align the brand presence through website management, online directories, review platforms, search engine optimization (SEO), and digital ads.
- Manage social media accounts and develop engaging content.
- Create a robust CRM program to support multiple marketing strategies.
- Manage brand photo shoots, including developing a shot list and style.
- Manage individual brand loyalty programs to drive guest engagement, retention, and sales.
- Manage relationships with local media, food bloggers, and influencers to generate positive coverage, reviews, and increase brand visibility for multiple brands.
- Develop and implement promotional campaigns to drive sales and customer engagement.
- Monitor market trends and customer feedback.
- Collaborate with culinary and beverage teams to identify opportunities for menu innovation.
- Oversee menu design and edits.
- Create marketing materials to support strategic partnerships with local businesses, organizations, and influencers.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in developing and implementing successful marketing strategies.
- Strong knowledge of digital marketing and social media platforms.
- Excellent communication and interpersonal skills.
- Ability to analyze data and make data-driven decisions.
- Experience in the restaurant industry is a plus.
Note: Due to the confidential nature of this search, the client name and restaurant concept will only be disclosed to qualified candidates during the interview process.
Presented by Tom Bull with Gecko Hospitality
Please send resumes to tombull@geckohospitality.com
Meet Your Recruiter
Tom Bull, CPC
Tom Bull, CPC is the senior executive recruiter for Gecko Hospitality, Virginia and DC. Tom has a big background in restaurant operations with prior experience as DO for Applebee’s.
After joining Gecko in 2010 he has successfully developed an extensive client and candidate base throughout Washington DC and Virginia. Tom has received numerous awards for top performance during his career at Gecko. He receives frequent accolades from candidates and clients for his ability to fill job orders fast.
Tom’s experience in operations and recruiting provide a solid foundation allowing him to fill some of the most challenging positions, fast. He has connections at all levels within the restaurant segment from unit managers to Senior VP level operations, in addition to Executive Chefs and similar culinary roles.
Tom’s success is built on his ability to develop strong business relationships and works ethically with a high sense of urgency.
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