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Hotel. Casino. Private Club. Resort. Vacation Club. Restaurant.

Marketing Manager

Springfield, VA 22153

Posted: 06/25/2023 Country: US Job ID: 1656 Salary: $90,000 State/Province:

Job Description

Brand Marketing Manager Wanted: Franchise Expertise in Retail Wellness Sector - Washington DC

Are you an experienced Brand Marketing Manager with a proven track record in the franchised retail wellness industry? We're seeking a talented professional to join our dynamic team, reporting directly to the CEO. In this role, you'll leverage your B2B and B2C marketing expertise to create engaging campaigns across multiple channels, including social media and our website, while driving lead generation and results. This position is based near Washington DC and requires some travel.


As our Brand Marketing Manager, your duties will include:

Developing and executing strategic marketing plans to support the growth of our franchised brand in the retail wellness sector

  • Creating targeted B2B and B2C marketing campaigns that resonate with our audience and drive lead generation
  • Managing our online presence, including website content, social media platforms, and promotional campaigns
  • Analyzing market trends, customer insights, and campaign performance to inform future marketing decisions
  • Collaborating with franchisees to ensure consistent brand messaging and positioning across all locations
  • Building and maintaining strong relationships with industry partners, influencers, and key stakeholders
  • Reporting directly to the CEO on the effectiveness of marketing initiatives and adjusting strategies as needed to maximize ROI


Our ideal candidate will have:

  • A bachelor's degree in marketing, communications, or a related field
  • A minimum of 5 years of experience in brand marketing, with a focus on franchised brands in the retail wellness sector
  • Proven success in developing and implementing B2B and B2C marketing campaigns across various channels
  • Strong understanding of digital marketing, including social media management, website promotion, and lead generation
  • Excellent communication, presentation, and interpersonal skills
  • Ability to work independently and as part of a team in a fast-paced environment
  • Proximity to Washington DC and willingness to travel occasionally as needed

What We Offer:


  • Competitive base salary up to $90,000, commensurate with experience
  • Comprehensive benefits package, including health, dental, and vision insurance, retirement plan, and paid time off
  • Opportunities for professional development and career growth within our expanding company
  • A supportive, collaborative work environment that values creativity and innovation
  • The chance to make a real impact on the success of our franchised brand in the retail wellness sector

If you're a results-driven Brand Marketing Manager with a passion for the retail wellness industry and experience working with franchised brands, we want to hear from you! To apply, please submit your resume and cover letter detailing your relevant experience and explaining why you'd be the perfect fit for our team.


Don't miss this opportunity to shape the future of our brand and contribute to the growth of our franchise. Apply today!

Please send your resume to Tom Bull tombull@geckohospitality.com to learn more about this role

Resumes are treated confidentially





Meet Your Recruiter

Tom Bull, CPC

Tom Bull, CPC is the senior executive recruiter for Gecko Hospitality, Virginia and DC. Tom has a big background in restaurant operations with prior experience as DO for Applebee’s.

After joining Gecko in 2010 he has successfully developed an extensive client and candidate base throughout Washington DC and Virginia. Tom has received numerous awards for top performance during his career at Gecko. He receives frequent accolades from candidates and clients for his ability to fill job orders fast.

Tom’s experience in operations and recruiting provide a solid foundation allowing him to fill some of the most challenging positions, fast. He has connections at all levels within the restaurant segment from unit managers to Senior VP level operations, in addition to Executive Chefs and similar culinary roles.

Tom’s success is built on his ability to develop strong business relationships and works ethically with a high sense of urgency.

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About Springfield, VA

Ready to take the next step in your career? Explore our job opportunities in the vibrant area surrounding Springfield, Virginia, where countless growth possibilities await. Nestled in Fairfax County, this area offers a perfect blend of lively cultural offerings, including the renowned National Geospatial-Intelligence Agency and the Springfield Town Center for shopping enthusiasts. Indulge in the diverse culinary scene, catch a show at the Workhouse Arts Center, or enjoy outdoor adventures at Lake Accotink Park. Embrace the charm of this region and discover your career potential in Springfield, VA today!