National, franchise developer in the restaurant industry is looking for a Marketing Manager, reports to the CEO.

Office based in Northern Virginia.

Full benefits.

$80K - $90K base salary

Highly visible role reports to CEO

Marketing Manager Responsibilities:

·       Develop, manage and execute the B2B marketing plan for each franchise brand to support its overarching brand marketing plan (including targets, goals, KPIs)

·       Oversee the email marketing campaigns focused on lead generation, nurture and drip campaigns – and entire digital journey of a franchise prospect from general inquiry to deal closure

• Identify potential new targets and create a plan to bring them into the sales funnel 
• Research, prospect, build, maintain an up-to-date Lead Referral Agent plan, collect, analyze and report on the success and activities of each agent, regularly present new options that will engage more qualified independent sales agents

·       Recommend consumer marketing initiatives to support unit-level sales and growth and brand awareness; outline goals and metrics for success; measure qualitative and quantitative results of all marketing programs

·       Update the company website including content updates to brand landing pages, brand’s social media channels and reviews to ensure positive guest sentiment, blog content and schedule of content calendar

·       Oversee  social media content and communications strategy in collaboration with Director of Communications and outside agency partner

·       Coordinate activities with the franchise brands’ marketing and public relations teams to support their respective missions, ensuring consistency in voice, and cultivating an engaged social media community

·       Manage the content strategy for multi-platform storytelling, present a point of view across social and digital channels to align with multi-marketing initiatives

·       Ongoing communication with sales representatives on marketing’s initiatives + campaigns; provide operations teams with program / promotion recap summaries including sales results

·       Identify storytelling opportunities for PR agency to generate steady drumbeat of media/press coverage on behalf of brands at both the local and national level

·       Visit restaurant brand teams/locations regularly to remain current on Operations, marketing efforts and storytelling opportunities

·       Event coordination on behalf of  and its brands including relevant conferences, trade shows, etc.

·       Onboard new portfolio brands with marketing startup toolkit, resource recommendation and ongoing strategic marketing counsel

·       Train new Marketing Managers

Skills, Knowledge, and Abilities:

• Minimum of 4 years’ experience in B2B and/or B2C marketing; restaurant marketing, franchise experience a plus

·       Proven track record in developing and executing effective marketing campaigns that drive results

• Excellent interpersonal skills and strong written communications skills including the ability to draft email marketing, blogs, social media copy, and press release writing
• Proficient in Hubspot or Salesforce or other CRM platforms

·       Ability to understand, analyze and report on results of campaigns including lead generation, revenue, etc.

·       Self-motivated, resourceful, solutions-oriented, organized and ability to prioritize projects

·       Strategic thinker; nimble and responds quickly and positively to change

·       Interested in and available to travel (required)

·       Strong commitment to and passion for growing emerging brands; especially within the restaurant and retail space

·       Expert use of all social media platforms including Facebook, Twitter, Instagram, TikTok, LinkedIn and experience in content strategy, community management, scheduling and monitoring tools

• Analytical and problem-solving skills for coming up with ideas to increase demand for franchise brands
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To learn more about this opportunity please send your resume to tombull@geckohospitality.com

Resumes are treated confidentially.